Gecko is a jargon-free exchange on a mission to bring back the native in native advertising
We focus on ads people want to see on publications people want to read
About us
Our aim for quality extends to the broad portfolio of native solutions we offer both advertisers and publishers.
Our human-centric and data-driven approaches keep us looking for recent trends, user behavior changes, and innovative solutions.
We target readership, engagement,
and a positive return on investment.
Khaled Al Huraimel
Patrick Samaha
Kobus Booysen
Our story
Early on at Gecko, we recognized a significant difference between the neuroscience of native ads as opposed to traditional display ads. We found that the reader’s brain responds starkly better to native ads. The insight behind this was that reading the headline of a native ad is a profoundly mental process. It creates an affinity to the content consumed, and that is where we got our head start.
As a high-tech company, we hone an innovative culture committed to exploring new ideas that give our clients the competitive edge they deserve. We are committed to suitable delivery in the way users consume content; we aim to keep quality native advertising alive to benefit both advertisers and publishers through our world- class technology continuously evolving to uphold the highest in advertising standards.
We optimize the user experience such that relevance translates to brand penetration and tremendous respect for publishers and their editorial content. We hope to work in a way that adds value to products, brands, and publications.
Patrick Samaha
CO-FOUNDER AND CEO
Our core team
